Mr. Ace Shakoor Mohamed

APEC Regional Marketing Director

Mr. Ace Shakoor holds the position of APEC Regional Marketing Director at WHC Global Resources Co., Ltd. In this strategic role, he leads the development and execution of APEC marketing strategies across the Asia-Pacific Economic Cooperation (APEC) region, aligning WHC’s growth objectives with regional trade opportunities, market trends, and regulatory frameworks.

He is responsible for driving brand awareness, expanding market share, and forging partnerships within APEC economies. His work includes researching consumer behavior in each market, tailoring messaging and product positioning for different countries, coordinating cross-border marketing campaigns, managing local regulatory compliance for marketing materials, and collaborating closely with sales, operations, and compliance teams to ensure consistent and effective brand presence.

Mr. Shakoor plays a key role in identifying emerging opportunities under trade agreements, understanding tariff and non-tariff barriers, and providing input on how WHC’s products (particularly in the frozen food, poultry, and agricultural commodities sectors) can best meet local market demands. His regional focus ensures that WHC remains competitive in a diverse set of economies, respecting cultural differences, logistical challenges, and differing regulatory standards.

Under his direction, WHC’s marketing in the APEC region emphasizes integrity, compliance, and customer-centric messaging. His leadership contributes directly to WHC Global Resources’ reputation as a reliable exporter, partner, and regional player.