Mr. Jeff Chan

Head of Business Development, Greater Bay Area

Mr. Jeff Chan is the Head of Business Development at WHC Global Resources Co., Ltd. and Magnus Trading, where he is responsible for leading expansion initiatives and cultivating strategic partnerships across key international markets. With a focus on identifying opportunities and understanding demand patterns, he plays a critical role in positioning both companies for sustainable growth in the global food trade sector.

His primary responsibility is the Greater Bay Area market, one of the most dynamic economic regions in China. Mr. Chan specializes in analyzing demand trends, engaging with buyers, and ensuring that WHC and Magnus products meet the expectations of distributors and consumers within this highly competitive region. He works closely with the leadership team to tailor offerings, strengthen compliance with local import regulations, and design strategies that align with regional demand.

By bridging international trade opportunities with localized market needs, Mr. Chan helps WHC Global and Magnus Trading expand their presence in the Greater Bay Area while building long-term relationships with trusted partners. His leadership ensures that the companies remain responsive, competitive, and positioned to capture growth in one of Asia’s most influential markets.